The Turning Point in My Career Journey
A little over three months ago, I was just another professional scrolling through LinkedIn, occasionally liking posts and updating my profile when prompted. But then, I made a decision that changed everything:
I committed to writing and posting on LinkedIn every day for 100 days. What started as an experiment turned into a career-defining strategy. By the end of this journey, I had built a personal brand, expanded my network exponentially, and unlocked opportunities that made job hunting a worry of the past.
Here’s how those 100 days transformed my career—and how you can replicate the process.
Why Writing on LinkedIn Works
LinkedIn isn’t just another social media platform; it’s the world’s largest professional network with over 850 million users globally. Recruiters, hiring managers, and industry leaders actively use it to scout talent, build connections, and share insights. Writing consistently on LinkedIn does three critical things:
1. Builds Your Personal Brand: When you share your expertise and experience by positioning yourself as a thought leader in your field. This visibility makes you more attractive to recruiters and collaborators.
2. Expand Your Network: Thoughtful posts attract engagement from professionals beyond your immediate circle. A single viral post can connect you with hundreds of new contacts.
3. Doors to Opportunities: Recruiters are drawn to active profiles with consistent content. With 87% of recruiters using LinkedIn to find candidates, your posts act as a magnet for inbound opportunities.
The 100-Day Journey: A Day-by-Day Breakdown
The journey wasn’t always easy, but it was transformative. Here’s a snapshot of how it unfolded:
Days 1-10: I started with simple posts about my daily experiences and insights. Engagement was minimal, but I persisted. I focused on building a routine and experimenting with different formats.
Days 11-20: I began to see a slight increase in engagement. People started commenting on and sharing my posts, which encouraged me to delve deeper into topics that resonated with my audience.
Days 21-30: I hit my first milestone when a post about overcoming imposter syndrome went viral. It reached thousands of views and attracted new connections from across the globe.
Days 31-50: I started using more data-driven insights and statistics in my posts. This added credibility and attracted more serious engagement from industry professionals.
Days 51-70: I experimented with different formats like carousels and polls. This variety kept my content fresh and engaging.
Days 71-90: I noticed a significant increase in profile views and connection requests. Recruiters started reaching out with job offers tailored to my skills.
Days 91-100: By this point, I had established myself as a thought leader in my niche. Opportunities were flowing in, and I no longer worried about finding a job. My focus shifted to nurturing my network and continuing to provide value.
The Strategy: How I Wrote Every Day for 100 Days
Consistency was key to my success. Here’s the framework I followed:
1. I Defined My Niche: I focused on topics where I had expertise, career growth strategies, industry trends, and personal business.
2. Engage Through Storytelling: Each post had a relatable story or actionable insight. For example, one post about overcoming imposter syndrome earned me thousands of views.
3. Use Data-Driven Insights: Posts backed by statistics or real-world examples performed better. For instance, sharing how LinkedIn helped six people get hired every minute added credibility.
4. Engage with Comments: Responding to comments and engaging with other posts helped amplify my reach.
5. Experiment with Different Formats: I tested different formats, from short posts to carousels and polls, to see what resonated most.
My Results: Why I No Longer Worry About Job Hunting
By the end of 100 days:
1. My profile views increased by over 500%.
2. I gained 3x more connections from diverse industries.
3. Recruiters began reaching out weekly with job offers tailored to my skills.
4. Most importantly, I built a reputation as an expert in my field.
5. The most surprising outcome? Opportunities found me instead of the other way around.
Tools for Aspiring Writers on LinkedIn (and Beyond)
If you’re ready to start writing consistently on LinkedIn or any platform, here are some tools that helped me along the way and I definitely recommend them to you:
1. Grammarly: To ensure your writing is polished and error-free. It's really affordable comparing its Benefits. Try Grammarly For Free Now
2. Canva: For creating eye-catching visuals or carousels that enhance your posts. Try For Free Now!
3. Buffer or Hootsuite: For scheduling posts in advance if daily posting feels overwhelming. Try It For Free Now!
4. Notion or Evernote: For organizing content ideas and tracking engagement metrics.
LinkedIn Analytics: Use LinkedIn’s built-in analytics to track which posts perform best. Try It For Free
Tips for New Writers on Medium
If you’re transitioning to Medium or want to diversify your writing portfolio:
Start with personal stories that tie into broader lessons.
Use tools like Hemingway Editor for concise writing.
Collaborate with other writers through Medium publications.
Conclusion:
The Power of Showing Up
Writing on LinkedIn every day for 100 days taught me one invaluable lesson: consistency builds momentum, and momentum creates opportunities. Whether you’re looking for your next job or aiming to establish yourself as an authority in your field, showing up regularly is half the battle.
So here’s my challenge for you: Commit to writing on LinkedIn for the next 30 days. Share your insights, engage with others, and watch as doors begin to open in ways you never imagined.
You don’t need to be perfect—you just need to start.
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